Quickly, Charlie started reading some of the labels alongside the buttons.
THE ROCK-CANDY MINE — 10,000 FEET DEEP, it said on one.
COKERNUT-ICE SKATING RINKS, it said on another.
Then . . . STRAWBERRY-JUICE WATER PISTOLS.
TOFFEE-APPLE TREES FOR PLANTING OUT IN YOUR GARDEN — ALL SIZES.
EXPLODING SWEETS FOR YOUR ENEMIES.
LUMINOUS LOLLIES FOR EATING IN BED AT NIGHT.
MINT JUJUBES FOR THE BOY NEXT DOOR — THEY’LL GIVE HIM GREEN TEETH FOR A MONTH.
CAVITY-FILLING CARAMELS — NO MORE DENTISTS.
STICKJAW FOR TALKATIVE PARENTS.
WRIGGLE-SWEETS THAT WRIGGLE DELIGHTFULLY IN YOUR TUMMY AFTER SWALLOWING.
INVISIBLE CHOCOLATE BARS FOR EATING IN CLASS.
SUGAR-COATED PENCILS FOR SUCKING.
FIZZY LEMONADE SWIMMING POOLS.
MAGIC HAND-FUDGE — WHEN YOU HOLD IT IN YOUR HAND, YOU TASTE IT IN YOUR MOUTH.
RAINBOW DROPS — SUCK THEM AND YOU CAN SPIT IN SIX DIFFERENT COLOURS.
‘Come on, come on!’ cried Mr Wonka. ‘We can’t wait all day!’
‘Isn’t there a Television Room in all this lot?’ asked Mike Teavee.
‘Certainly there’s a television room,’ Mr Wonka said. ‘That button over there.’ He pointed with his finger. Everybody looked. TELEVISION CHOCOLATE, it said on the tiny label beside the button.
‘Whoopee!’ shouted Mike Teavee. ‘That’s for me!’ He stuck out his thumb and pressed the button. Instantly, there was a tremendous whizzing noise. The doors clanged shut and the lift leaped away as though it had been stung by a wasp. But it leapt sideways! And all the passengers (except Mr Wonka, who was holding on to a strap from the ceiling) were flung off their feet on to the floor.
‘Get up, get up!’ cried Mr Wonka, roaring with laughter. But just as they were staggering to their feet, the lift changed direction and swerved violently round a corner. And over they went once more.
‘Help!’ shouted Mrs Teavee.
‘Take my hand, madam,’ said Mr Wonka gallantly. ‘There you are! Now grab this strap! Everybody grab a strap. The journey’s not over yet!’
Old Grandpa Joe staggered to his feet and caught hold of a strap. Little Charlie, who couldn’t possibly reach as high as that, put his arms around Grandpa Joe’s legs and hung on tight.
The lift rushed on at the speed of a rocket. Now it was beginning to climb. It was shooting up and up and up on a steep slanty course as if it were climbing a very steep hill. Then suddenly, as though it had come to the top of the hill and gone over a precipice, it dropped like a stone and Charlie felt his tummy coming right up into his throat, and Grandpa Joe shouted, ‘Yippee! Here we go!’ and Mrs Teavee cried out, ‘The rope has broken! We’re going to crash!’ And Mr Wonka said, ‘Calm yourself, my dear lady,’ and patted her comfortingly on the arm. And then Grandpa Joe looked down at Charlie who was clinging to his legs, and he said, ‘Are you all right, Charlie?’ Charlie shouted, ‘I love it! It’s like being on a roller coaster!’ And through the glass walls of the lift, as it rushed along, they caught sudden glimpses of strange and wonderful things going on in some of the other rooms:
An enormous spout with brown sticky stuff oozing out of it on to the floor . . .
A great, craggy mountain made entirely of fudge, with Oompa-Loompas (all roped together for safety) hacking huge hunks of fudge out of its sides . . .
A machine with white powder spraying out of it like a snowstorm . . .
A lake of hot caramel with steam coming off it . . .
A village of Oompa-Loompas, with tiny houses and streets and hundreds of Oompa-Loompa children no more than four inches high playing in the streets . . .
And now the lift began flattening out again, but it seemed to be going faster than ever, and Charlie could hear the scream of the wind outside as it hurtled forward . . . and it twisted . . . and it turned . . . and it went up . . . and it went down . . . and . . .
‘I’m going to be sick!’ yelled Mrs Teavee, turning green in the face.