When Wynand opened his second paper–in Philadelphia–the local publishers met him like European chieftains united against the invasion of Attila. The war that followed was as savage. Wynand laughed over it. No one could teach him anything about hiring thugs to highjack a paper’s delivery wagons and beat up news vendors. Two of his competitors perished in the battle. The Wynand Philadelphia Star survived.
The rest was swift and simple like an epidemic. By the time he reached the age of thirty-five there were Wynand papers in all the key cities of the United States. By the time he was forty there were Wynand magazines, Wynand newsreels and most of the Wynand Enterprises, Inc.
A great many activities, not publicized, helped to build his fortune. He had forgotten nothing of his childhood. He remembered the things he had thought, standing as a bootblack at the rail of a ferryboat–the chances offered by a growing city. He bought real estate where no one expected it to become valuable, he built against all advice–and he ran hundreds into thousands. He bought his way into a great many enterprises of all kinds. Sometimes they crashed, ruining everybody concerned, save Gail Wynand. He staged a crusade against a shady streetcar monopoly and caused it to lose its franchise; the franchise was granted to a shadier group, controlled by Gail Wynand. He exposed a vicious attempt to corner the beef market in the Middle West–and left the field clear for another gang, operating under his orders.
He was helped by a great many people who discovered that young Wynand was a bright fellow, worth using. He exhibited a charming complaisance about being used. In each case, the people found that they had been used instead–like the men who bought the Gazette for Gail Wynand.
Sometimes he lost money on his investments, coldly and with full intention. Through a series of untraceable steps he ruined many powerful men: the president of a bank, the head of an insurance company, the owner of a steamship line, and others. No one could discover his motives. The men were not his competitors and he gained nothing from their destruction.
“Whatever that bastard Wynand is after,” people said, “it’s not after money.”
Those who denounced him too persistently were run out of their professions: some in a few weeks, others many years later. There were occasions when he let insults pass unnoticed; there were occasions when he broke a man for an innocuous remark. One could never tell what he would avenge and what he would forgive.
One day he noticed the brilliant work of a young reporter on another paper and sent for him. The boy came, but the salary Wynand mentioned had no effect on him. “I can’t work for you, Mr. Wynand,” he said with desperate earnestness, “because you…you have no ideals.” Wynand’s thin lips smiled. “You can’t escape human depravity, kid,” he said gently. “The boss you work for may have ideals, but he has to beg money and take orders from many contemptible people. I have no ideals–but I don’t beg. Take your choice. There’s no other.” The boy went back to his paper. A year later he came to Wynand and asked if his offer were still open. Wynand said that it was. The boy had remained on the Banner ever since. He was the only one on the staff who loved Gail Wynand.
Alvah Scarret, sole survivor of the original Gazette, had risen with Wynand. But one could not say that he loved Wynand–he merely clung to his boss with the automatic devotion of a rug under Wynand’s feet. Alvah Scarret had never hated anything, and so was incapable of love. He was shrewd, competent and unscrupulous in the innocent manner of one unable to grasp the conception of a scruple. He believed everything he wrote and everything written in the Banner. He could hold a belief for all of two weeks. He was invaluable to Wynand–as a barometer of public reaction.
No one could say whether Gail Wynand had a private life. His hours away from the office had assumed the style of the Banner’s front page–but a style raised to a grand plane, as if he were still playing circus, only to a gallery of kings. He bought out the entire house for a great opera performance–and sat alone in the empty auditorium with his current mistress. He discovered a beautiful play by an unknown playwright and paid him a huge sum to have the play performed once and never again; Wynand was the sole spectator at the single performance; the script was burned next morning. When a distinguished society woman asked him to contribute to a worthy charity cause, Wynand handed her a signed blank check–and laughed, confessing that the amount she dared to fill in was less than he would have given otherwise. He bought some kind of Balkan throne for a penniless pretender whom he met in a speakeasy and never bothered to see afterward; he often referred to “my valet, my chauffeur and my king.”
At night, dressed in a shabby suit bought for nine dollars, Wynand would often ride the subways and wander through the dives of slum districts, listening to his public. Once, in a basement beer joint, he heard a truck driver denouncing Gail Wynand as the worst exponent of capitalistic evils, in a language of colorful accuracy. Wynand agreed with him and helped him out with a few expressions of his own, from his Hell’s Kitchen vocabulary. Then Wynand picked up a copy of the Banner left by someone on a table, tore his own photograph from page 3, clipped it to a hundred-dollar bill, handed it to the truck driver and walked out before anyone could utter a word.
The succession of his mistresses was so rapid that it ceased to be gossip. It was said that he never enjoyed a woman unless he had bought her–and that she had to be the kind who could not be bought.
He kept the details of his life secret by making it glaringly public as a whole. He had delivered himself to the crowd; he was anyone’s property, like a monument in a park, like a bus stop sign, like the pages of the Banner. His photographs appeared in his papers more often than pictures of movie stars. He had been photographed in all kinds of clothes, on every imaginable occasion. He had never been photographed naked, but his readers felt as if he had. He derived no pleasure from personal publicity; it was merely a matter of policy to which he submitted. Every corner of his penthouse had been reproduced in his papers and magazines. “Every bastard in the country knows the inside of my icebox and bathtub,” he said.
One phase of his life, however, was little known and never mentioned. The top floor of the building under his penthouse was his private art gallery. It was locked. He had never admitted anyone, except the caretaker. A few people knew about it. Once a French ambassador asked him for permission to visit it. Wynand refused. Occasionally, not often, he would descend to his gallery and remain there for hours. The things he collected were chosen by standards of his own. He had famous masterpieces; he had canvases by unknown artists; he rejected the works of immortal names for which he did not care. The estimates set by collectors and the matter of great signatures were of no concern to him. The art dealers whom he patronized reported that his judgment was that of a master.
One night his valet saw Wynand returning from the art gallery below and was shocked by the expression of his face; it was a look of suffering, yet the face seemed ten years younger. “Are you ill, sir?” he asked. Wynand looked at him indifferently and said: “Go to bed.”
“We could make a swell spread for the Sunday scandal sheet out of your art gallery,” said Alvah Scarret wistfully. “No,” said Wynand. “But why, Gail?”
“Look, Alvah. Every man on earth has a soul of his own that nobody can stare at. Even the convicts in a penitentiary and the freaks in a side show. Everybody but me. My soul is spread in your Sunday scandal sheet–in three-color process. So I must have a substitute–even if it’s only a locked room and a few objects not to be pawed.”
It was a long process and there had been premonitory signs, but Scarret did not notice a certain new trait in Gail Wynand’s character until Wynand was forty-five. Then it became apparent to many. Wynand lost interest in breaking industrialists and financiers. He found a new kind of victim. People could not tell whether it was a sport, a mania or a systematic pursuit. They thought it was horrible, because it seemed so vicious and pointless.
It began with the case of Dwight Carson. Dwight Carson was a talented young writer who had achieved the spotless reputation of a man passionately devoted to his convictions. He upheld the cause of the individual against the masses. He wrote for magazines of great prestige and small circulation, which were no threat to Wynand. Wynand bought Dwight Carson. He forced Carson to write a column in the Banner, dedicated to preaching the superiority of the masses over the man of genius. It was a bad column, dull and unconvincing; it made many people angry. It was a waste of space and of a big salary. Wynand insisted on continuing it.