The Genius by Theodore Dreiser

Eugene looked at the man in astonishment. There was a hard, cold gleam in his blue eyes which he had seen there before. His presence was electric—his look demoniac.

“I’ve had a remark somewhat of that nature made to me before,” commented Eugene. He was thinking of Summerfield’s “the coal shute for yours.” He had hardly expected to hear so cold and definite a proposition laid down so soon after his entry upon his new duties, but here it was, and he had to face it. He was sorry for the moment that he had ever left Kalvin.

“I’m not at all afraid of responsibility,” replied Eugene grimly. “I’m not going to fall down or stub my toe or make any mistakes if I can help it. And if I do I won’t complain to you.”

“Well, I’m only telling you,” said Colfax, smiling and good-natured again. The cold light was gone. “And I mean it in the best way in the world. I’ll back you up with all power and authority, but if you fail, God help you; I can’t.”

He went back to his desk and Eugene went upstairs. He felt as though the red cap of a cardinal had been put upon his head, and at the same time an axe suspended over him. He would have to think carefully of what he was doing from now on. He would have to go slow, but he would have to go. All power had been given him—all authority. He could go upstairs now and discharge everybody in the place. Colfax would back him up, but he would have to replace them. And that quickly and effectively. It was a trying hour, notable but grim.

His first move was to send for Bezenah. He had not seen him for some time, but his stationery which he now had headed “The United Magazines Corporation,” and in one corner “Office of the Managing Publisher,” brought him fast enough. It was a daring thing to do in a way thus to style himself managing publisher, when so many able men were concerned in the work, but this fact did not disturb him. He was bound and determined to begin, and this stationery—the mere engraving of it—was as good a way as any of serving notice that he was in the saddle. The news flew like wild fire about the building, for there were many in his office, even his private stenographer, to carry the news. All the editors and assistants wondered what it could mean, but they asked no questions, except among themselves. No general announcement had been made. On the same stationery he sent for Adolph Morgenbau, who had exhibited marked skill at Summerfield’s as his assistant, and who had since become art editor of The Sphere, a magazine of rising importance. He thought that Morgenbau might now be fitted to handle the art work under him, and he was not mistaken. Morgenbau had developed into a man of considerable force and intelligence, and was only too glad to be connected with Eugene again. He also talked with various advertising men, artists and writers as to just who were the most live editorial men in the field at that time, and these he wrote to, asking if they would come to see him. One by one they came, for the fact that he had come to New York to take charge not only of the advertising but the editorial ends of the United Magazines Corporation spread rapidly over the city. All those interested in art, writing, editing and advertising heard of it. Those who had known something of him in the past could scarcely believe their ears. Where did he get the skill?

Eugene stated to Colfax that he deemed it advisable that a general announcement be made to the staff that he was in charge. “I have been looking about,” he said, “and I think I know what I want to do.”

The various editors, art directors, advertising men and book workers were called to the main office and Colfax announced that he wished to make a statement which affected all those present. “Mr. Witla here will be in charge of all the publishing ends of this business from now on. I am withdrawing from any say in the matter, for I am satisfied that I do not know as much about it as he does. I want you all to look to him for advice and counsel just as you have to me in the past. Mr. White will continue in charge of the manufacturing and distributing end of the business. Mr. White and Mr. Witla will work together. That’s all I have to say.”

The company departed, and once more Eugene returned to his office. He decided at once to find an advertising man who could work under him and run that branch of the business as well as he would. He spent some time looking for this man, and finally found him working for the Hays-Rickert Company, a man whom he had known something of in the past as an exceptional worker. He was a strong, forceful individual of thirty-two, Carter Hayes by name, who was very anxious to succeed in his chosen work, and who saw a great opportunity here. He did not like Eugene so very well—he thought that he was over-estimated—but he decided to work for him. The latter put him in at ten thousand a year and then turned his attention to his new duties completely.

The editorial and publishing world was entirely new to Eugene from the executive side. He did not understand it as well as he did the art and advertising worlds, and because it was in a way comparatively new and strange to him he made a number of initial mistakes. His first was in concluding that all the men about him were more or less weak and inefficient, principally because the magazines were weak, when, as a matter of fact, there were a number of excellent men whom conditions had repressed, and who were only waiting for some slight recognition to be of great value. In the next place, he was not clear as to the exact policies to be followed in the case of each publication, and he was not inclined to listen humbly to those who could tell him. His best plan would have been to have gone exceedingly slow, watching the men who were in charge, getting their theories and supplementing their efforts with genial suggestions. Instead he decided on sweeping changes and not long after he had been in charge he began to make them. Marchwood, the editor of the Review, was removed, as was Gailer of the Weekly. The editorship of the Adventure Story Magazine was given to Bezenah.

In any organization of this kind, however, great improvements cannot be effected in a moment, and weeks and months must elapse before any noticeable change can be shown. Instead of throwing the burden of responsibility on each of his assistants and leaving it there, making occasional criticisms, Eugene undertook to work with each and all of them, endeavoring to direct the policy intimately in each particular case. It was not easy, and to him at times it was confusing. He had a great deal to learn. Still he did have helpful ideas in a score of directions daily and these told. The magazines were improved. The first issues which were affected by his judgment and those of his men were inspected closely by Colfax and White. The latter was particularly anxious to see what improvement had been made, and while he could not judge well himself, he had the means of getting opinions. Nearly all these were favorable, much to his disappointment, for he hoped to find things to criticize.

Colfax, who had been watching Eugene’s determined air, the energy with which he went about his work and the manner in which he freely accepted responsibility, came to admire him even more than he had before. He liked him socially—his companionship after business hours—and began to invite him up to the house to dinner. Unlike Kalvin, on most of these occasions he did not take Angela into consideration, for having met her he was not so very much impressed with her. She was nice, but not of the same coruscating quality as her husband. Mrs. Colfax expressed a derogatory opinion, and this also made it difficult. He sincerely wished that Eugene were single.

Time passed. As Eugene worked more and more with the various propositions which this situation involved, he became more and more at his ease. Those who have ever held an executive position of any importance know how easy it is, given a certain degree of talent, to attract men and women of ability and force according to that talent. Like seeks like and those who are looking for advancement in their world according to their talents naturally drift to those who are more highly placed and who are much like themselves. Advertising men, artists, circulation men, editors, book critics, authors and all those who were sufficiently in his vein to understand or appreciate him sought him out, and by degrees he was compelled to learn to refer all applicants to the heads of departments. He was compelled to learn to rely to a certain degree on his men, and having learned this he was inclined to go to the other extreme and rely too much. In the case of Carter Hayes, in the advertising department, he was particularly impressed with the man’s efficiency, and rested on him heavily for all the details of that work, merely inspecting his programs of procedure and advising him in difficult situations. The latter appreciated this, for he was egotistic to the roots, but it did not develop a sense of loyalty in him. He saw in Eugene a man who had risen by some fluke of fortune, and who was really not an advertising man at heart. He hoped some day that circumstances would bring it about that he could be advertising manager in fact, dealing directly with Colfax and White, whom, because of their greater financial interest in the business, he considered Eugene’s superiors, and whom he proposed to court. There were others in the other departments who felt the same way.

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