The Tunnel Under the World
Frederik Pohl
The novels and short stories of Frederik Pohl (some written in collaboration with C. M. Kornbluth) are among the finest and most important in science fiction. His attacks on the institutionalized holders of wealth and power-especially his portrayals of uncontrolled corporate greed and domination-found many admirers and imitators in the fifties and sixties. Pohl’s particular concern was the manipulation of human desires through advertising and the resulting drive to consume. He has produced a series of stories (and, with Kornbluth, the seminal novel The Space Merchants) on this theme, including “The Midas Plague,” “The Man Who Ate the World,” “Happy Birthday, Dear Jesus,” and the present selection.
Marketing research is an important component of the advertising business and vast sums are expended in efforts to perfect techniques and approaches and to identify the audience for a particular product. Most of this is accomplished through the process called sampling, and it is more effective if one can control the variables affecting the group being sampled. In “The Tunnel Under the World” we enter a closed system, one where the variables are more carefully controlled than usual.
On the morning of June 15, Guy Burckhardt woke up screaming out of a dream.
It was more real than any dream he had ever had in his life. He could still hear and feel the sharp, ripping-metal explosion, the violent heave that had tossed him furiously out of bed, the searing wave of heat.
He sat up convulsively and stared, not believing what he saw, at the quiet room and the bright sunlight coming in the window.
He croaked, “Mary?”
His wife was not in the bed next to him. The covers were tumbled and awry, as though she had just left it, and the memory of the dream
was so strong that instinctively he found himself searching the floor to see if the dream explosion had thrown her down.
But she wasn’t there. Of course she wasn’t, he told himself, looking at the familiar vanity and slipper chair, the uncracked window, the unbuckled wall. It had only been a dream.
“Guy?” His wife was calling him querulously from the foot of the stairs. “Guy, dear, are you all right?”
He called weakly, “Sure.”
There was a pause. Then Mary said doubtfully, “Breakfast is ready. Are you sure you’re all right? I thought I heard you yelling.”
Burckhardt said more confidently, “I had a bad dream, honey. Be right down.”
In the shower, punching the lukewarm-and-cologne he favored, he told himself that it had been a beaut of a dream. Still bad dreams weren’t unusual, especially bad dreams about explosions. In the past thirty years of H-bomb jitters, who had not dreamed of explosions?
Even Mary had dreamed of them, it turned out, for he started to tell her about the dream, but she cut him off. “You did?” Her voice was astonished. “Why, dear, I dreamed the same thing! Well, almost the same thing. I didn’t actually hear anything. I dreamed that something woke me up, and then there was a sort of quick bang, and then something hit me on the head. And that was all. Was yours like that?”
Burckhardt coughed. “Well, no,” he said. Mary was not one of the strong-as-a-man, brave-as-a-tiger women. It was not necessary, he thought, to tell her all the little details of the dream that made it seem so real. No need to mention the splintered ribs, and the salt bubble in his throat, and the agonized knowledge that this was death. He said, “Maybe there really was some kind of explosion downtown. Maybe we heard it and it started us dreaming.”
Mary reached over and patted his hand absently. “Maybe,” she agreed. “It’s almost half-past eight, dear. Shouldn’t you hurry? You don’t want to be late to the office.”
He gulped his food, kissed her and rushed out-not so much to be on time as to see if his guess had been right.
But downtown Tylerton looked as it always had. Coming in on the bus, Burckhardt watched critically out the window, seeking evidence of an explosion. There wasn’t any. If anything, Tylerton looked better than it ever had before. It was a beautiful crisp day, the sky was
cloudless, the buildings were clean and inviting. They had, he observed, steam-blasted the Power & Light Building, the town’s only skyscraper-that was the penalty of having Contro Chemicals’ main plant on the outskirts of town; the fumes from the cascade stills left their mark on stone buildings.
None of the usual crowd was on the bus, so there wasn’t anyone Burckhardt could ask about the explosion. And by the time he got out at the corner of Fifth and Lehigh and the bus rolled away with a muted diesel moan, he had pretty well convinced himself that it was all imagination.
He stopped at the cigar stand in the lobby of his office building, but Ralph wasn’t behind the counter. The man who sold him his pack of cigarettes was a stranger.
“Where’s Mr. Stebbins?” Burckhardt asked.
The man said politely, “Sick, sir. He’ll be in tomorrow. A pack of Marlins today?”
“Chesterfields,” Burckhardt corrected.
“Certainly, sir,” the man said. But what he took from the rack and slid across the counter was an unfamiliar green-and-yellow pack.
“Do try these, sir,” he suggested. “They contain an anticough factor. Ever notice how ordinary cigarettes make you choke every once in a while?”
Burckhardt said suspiciously, “I never heard of this brand.”
“Of course not. They’re something new.” Burckhardt hesitated, and the man said persuasively, “Look, try them out at my risk. If you don’t like them, bring back the empty pack and I’ll refund your money. Fair enough?”
Burckhardt shrugged. “How can I lose? But give me a pack of Chesterfields, too, will you?”
He opened the pack and lit one while he waited for the elevator. They weren’t bad, he decided, though he was suspicious of cigarettes that had the tobacco chemically treated in any way. But he didn’t think much of Ralph’s standin; it would raise hell with the trade at the cigar stand if the man tried to give every customer the same high-pressure sales talk.
The elevator door opened with a low-pitched sound of music. Burckhardt and two or three others got in and he nodded to them as the door closed. The thread of music switched off and the speaker in the ceiling of the cab began its usual commercials.
No, not the usual commercials, Burckhardt realized. He had been exposed to the captive-audience commercials so long that they hardly registered on the outer ear anymore, but what was coming from the recorded program in the basement of the building caught his attention. It wasn’t merely that the brands were most unfamiliar; it was a difference in pattern.
There were jingles with an insistent, bouncy rhythm, about soft drinks he had never tasted. There was a rapid patter dialogue between what sounded like two ten-year-old boys about a candy bar, followed by an authoritative bass rumble: “Go right out and get a DELICIOUS ChocoBite and eat your TANGY ChocoBite all up. That’s ChocoBite!” There was a sobbing female whine: “I wish I had a Feckle Freezer! I’d do anything for a Feckle Freezer!” Burckhardt reached his floor and left the elevator in the middle of the last one. It left him a little uneasy. The commercials were not for familiar brands; there was no feeling of use and custom to them.
But the office was happily normal-except that Mr. Barth wasn’t in. Miss Mitkin, yawning at the reception desk, didn’t know exactly why. “His home phoned, that’s all. He’ll be in tomorrow.”
“Maybe he went to the plant. It’s right near his house.”
She looked indifferent. “Yeah.”
A thought struck Burckhardt. “But today is June 15! It’s quarterly tax-return day-he has to sign the return!”
Miss Mitkin shrugged to indicate that that was Burckhardt’s problem, not hers. She returned to her nails.
Thoroughly exasperated, Burckhardt went to his desk. It wasn’t that he couldn’t sign the tax returns as well as Barth, he thought resentfully. It simply wasn’t his job, that was all; it was a responsibility that Barth, as office manager for Contro Chemicals’ downtown office, should have taken.
He thought briefly of calling Barth at his home or trying to reach him at the factory, but he gave up the idea quickly enough. He didn’t really care much for the people at the factory and the less contact he had with them, the better. He had been to the factory once, with Barth; it had been a confusing and, in a way, a frightening experience. Barring a handful of executives and engineers, there wasn’t a soul in the factory-that is, Burckhardt corrected himself, remembering what Barth had told him, not a living soul just the machines.
According to Barth, each machine was controlled by a sort of computer
which reproduced, in its electronic snarl, the actual memory and mind of a human being. It was an unpleasant thought. Barth, laughing, had assured him that there was no Frankenstein business of robbing graveyards and implanting brains in machines. It was only a matter, he said, of transferring a man’s habit patterns from brain cells to vacuum-tube cells. It didn’t hurt the man and it didn’t make the machine into a monster.