0061 VISUAL–WOMAN WEEPING
0062 VISUAL–WOMAN WEEPING
0063 VISUAL–WOMAN WEEPING
0064 VISUAL–MAN WEEPING
0065 VISUAL–MAN WEEPING
0066 THIS LEGEND–REFUSAL TO OBEY THE KEY-PAIN
0067 THIS LEGEND–REFUSAL TO OBEY THE KEY-PAIN
0065 VISUAL–WOMAN, COVERED WITH BLOOD, SCREAMING
0069 VISUAL–WOMAN, COVERED WITH BLOOD, SCREAMING
0070 THIS LEGEND–REFUSAL TO OBEY THE KEY-PAIN
0071 THIS LEGEND–REFUSAL TO OBEY THE KEY-PAIN
0072 VISUAL–MAN, COVERED WITH BLOOD, SCREAMING
0073 VISUAL–MAN, COVERED WITH BLOOD, SCREAMING
0074 THIS LEGEND–REFUSAL TO OBEY THE KEY-PAIN
0075 THIS LEGEND–REFUSAL TO OBEY THE KEY-PAIN
0076 VISUAL–WOMAN, COVERED WITH BLOOD, SCREAMING
0077 VISUAL–MAN, COVERED WITH BLOOD, SCREAMING
0076 THIS LEGEND–REFUSAL TO OBEY THE KEY-PAIN
0079 THIS LEGEND–PAIN, PAIN, PAINi PAIN
0080 NO CONTENT
0081 NO CONTENT
0082 VISUAL–WOMAN SMILING AT ERECT PENIS
“The second stage of the program alternates between negative reinforcement and positive reinforcement,” Salsbury said. “The next twenty-five seconds are devoted to a sex reinforcement sequence much like those you saw on the first print-out. Skip ahead just a bit.”
0110 VISUAL–WOLF’S FACE, SNARLING
0111 VISUAL–WOLF’S FACE, SNARLING
0112 VISUAL–SCORPION STINGING A MOUSE
0113 VISUAL–SCORPION STINGING A MOUSE
0114 VISUAL–COFFIN
0115 VISUAL–COFFIN
0116 VISUAL–COFFIN
0117 THIS LEGEND–REFUSAL TO OBEY THE KEY-DEATH
0118 THIS LEGEND–REFUSAL TO OBEY THE KEY-DEATH
0119 VISUAL–HUMAN SKULL
0120 VISUAL–HUMAN SKULL
0121 VISUAL–ROTTING CORPSE
0122 THIS LEGEND–REFUSAL TO OBEY THE KEY-DEATH
0123 VISUAL–ROTTING CORPSE
0124 THIS LEGEND–REFUSAL TO OBEY THE KEY-DEATH
Looking up from the print-out, Klinger said, “Do you mean that death is as effective as sex in subliminal persuasion?”
“Nearly so, yes. In advertising, subliminals can be used to establish the same sort of motivational equation with death as with sex. According to Wilson Bryan Key, who wrote a book about the nature of subceptive manipulation a few years back, the first use of death images might have come in a Calvert Whiskey ad that appeared in a number of magazines in 1971. Since then hundreds of death symbols have become standard tools of the major ad agencies.”
Putting down the second print-out, the general said, “What about the third stage? What was hidden in the film you showed them on the third night?”
Salsbury had another length of computer paper. “In the beginning, this one just reinforces and strengthens the messages and effects of the first two films. It’s broken down into tenths of seconds in some places because by this time the subjects are primed for faster input, rapid-fire commands. Like the others, it really begins with the second minute.”
0060 00 VISUAL–WOMAN’S FACE EXPRESSING ECSTASY
0061 00 THIS LEGEND–OBEDIENCE TO THE KEY-SATISFACTION
0061 05 VISUAL–PENIS EJACULATING
0062 00 VISUAL–WOMAN’S FACE EXPRESSING ECSTASY
0062 05 THIS LEGEND–OBEDIENCE TO THE KEY-SATISFACTION
0063 00 VISUAL–WOMAN WEEPING
0063 03 VISUAL–MAN WEEPING
0063 06 VISUAL–WOLF’S FACE, SNARLING
0063 09 VISUAL–SCORPION STINGING A MOUSE
0064 02 VISUAL–COFFIN
0064 05 THIS LEGEND–REFUSAL TO OBEY THE KEY-DEATH
0065 00 VISUAL–WOMAN KISSING PENIS
0065 05 VISUAL–PENIS SLIDING BETWEEN WOMAN’S BREASTS
0065 08 VISUAL–PENIS ENTERING VAGINA
0066 00 THIS LEGEND–SUBMISSION TO THE KEY–FREEDOM FROM FAILURE
0066 05 VISUAL–SEVERED, BLOODY HUMAN ARM
0066 08 VISUAL–ROTTING CORPSE
Farther on, both the tempo and the emotional impact of the images increased drastically:
0800 00 VISUAL–HUMAN HEAD WITH GUNSHOT WOUND
0800 02 VISUAL–DEAD VIETNAMESE BABY
0800 04 VISUAL–MAGGOTS IN PIECE OF BEEF
0800 06 VISUAL–RAT’S FACE, SNARLING
0800 07 VISUAL–WOLF’S FACE, SNARLING
0800 08 VISUAL–COFFIN
0600 09 VISUAL–MAGGOTS IN PIECE OF BEEF
0801 00 THIS LEGEND–REFUSAL TO OBEY THE KEY-DEATH
0801 02 VISUAL–ERECT PENIS
0801 04 VISUAL–WOMAN’S FACE EXPRESSING ECSTASY
0801 06 VISUAL–TONGUE ON CLITORIS
0801 08 VISUAL–WOMAN KISSING PENIS
0801 09 VISUAL–PENIS IN VAGINA
0802 00 VISUAL–EJACULATION ON WOMAN’S PUBIC HAIR
0802 01 THIS LEGEND–SUBMISSION TO THE KEY-YOUR GREATEST DESIRE
Much farther on, faster and faster:
2400 00 VISUAL–DEAD BABY’S FACE, CLOSE-UP
2400 01 VISUAL–MAGGOTS IN HORSE MANURE
2400 02 THIS LEGEND–REFUSE THE KEY: DEATH
2400 03 VISUAL–MAN FINGERING CLITORIS
2400 04 VISUAL–WOMAN LICKING PENIS
2400 05 THIS LEGEND–SUBMIT TO THE KEY: HAPPINESS
2400 06 VISUAL–STEAMING ENTRAILS OF COW
2400 07 THIS LEGEND–REFUSAL: PAlN
2400 08 THIS LEGEND–REFUSAL: DEATH
2400 09 VISUAL–EJACULATION INTO WOMAN’S MOUTH
2401 00 VISUAL–WOMAN’S FACE EXPRESSING ECSTASY
2401 01 THIS LEGEND_-SUBMISSION: HAPPINESS
2401 02 THIS LEGEND–SUBMISSION: BLISS
Eventually, there was less time given to the motivating images and more to the direct commands:
3600 00 VISUAL–MAGGOTS IN PIECE OF BEEF