“I’m reminded of something the elder Vanderbilt’s lawyer said to the old man under similar circumstances: ‘It’s beautiful the way it is; why spoil it by making it legal?’ Okeh, brother gonoph, I’ll rig your trap. Anything else?”
“Sure. Stick around, you might have some ideas. George, ask Montgomery to come in, will you?” Montgomery, Harriman’s publicity chief, had two virtues in his employer’s eyes: he was personally loyal to Harriman, and, secondly, he was quite capable of planning a campaign to convince the public that Lady Godiva wore a Caresse-brand girdle during her famous ride
or that Hercules attributed his strength to Crunchies for breakfast. He arrived with a large portfolio under his arm. “Glad you sent for me, Chief. Get a load of this—” He spread the folder open on Harriman’s desk and began displaying sketches and layouts. “Kinsky’s work—is that boy hot!” Harriman closed the portfolio. “What outfit is it for?”
“Huh? New World Homes.”
“I don’t want to see it; we’re dumping New World Homes. Wait a minute-don’t start to bawl. Have the boys go through with it; I want the price kept up while we unload. But open your ears to another matter.” He explained rapidly the new enterprise.
Presently Montgomery was nodding. “When do we start and how much do we spend?”
“Right away and spend what you need to. Don’t get chicken about expenses; this is the biggest thing we’ve ever tackled.” Strong flinched; Harriman went on, “Have insomnia over it tonight; see me tomorrow and we’ll kick it around.”
“Wait a see, Chief. How are you going to sew up all those franchises from the, uh—the Moon states, those countries the Moon passes over, while a big publicity campaign is going on about a trip to the Moon and how big a thing it is for everybody? Aren’t you about to paint yourself into a corner?”
“Do I look stupid? We’ll get the franchise before you hand out so much as a filler—you’ll get ‘em, you and Kamens. That’s your first job.”
“Hmmm. . . .“ Montgomery chewed a thumb nail. “Well, all right—I can see some angles. How soon do we have to sew it up?”
“I give you six weeks. Otherwise just mail your resignation in, written on the skin off your back.”
“I’ll write it right now, if you’ll help me by holding a mirror.”
“Damn it, Monty, I know you can’t do it in six weeks. But make it fast; we can’t take a cent in to keep the thing going until you sew up those franchises. If you dilly-dally, we’ll all starve-and we won’t get to the Moon, either.”
Strong said, “D.D., why fiddle with those trick claims from a bunch of moth-eaten tropical countries? If you are dead set on going to the Moon, let’s call Ferguson in and get on with the matter.”
“I like your direct approach, George,” Harriman said, frowning. “Mmmm back about i 84; or ‘46 an eager-beaver American army officer captured California. You know what the State Department did?”
“They made him hand it back. Seems he hadn’t touched second base, or something. So they had to go to the trouble of capturing it all over again a few months later. Now I don’t want that to happen to us. It’s not enough just to set foot on the Moon and claim it; we’ve got to validate that claim in terrestrial courts—or we’re in for a peck of trouble. Eh, Saul?”
Kamens nodded. “Remember what happened to Columbus.”
“Exactly. We aren’t going to let ourselves be rooked the way Columbus was.”
Montgomery spat out some thumb nail. “But, Chief—you know damn well those banana-state claims won’t be worth two cents after I do tie them up. Why not get a franchise right from the U.N. and settle the matter? I’d as lief tackle that as tackle two dozen cockeyed legislatures. In fact I’ve got an angle already—we work it through the Security Council and—”
“Keep working on that angle; we’ll use it later. You don’t appreciate the full mechanics of the scheme, Monty. Of course those claims are worth nothing—except nuisance value. But their nuisance value is all important. Listen: we get to the Moon, or appear about to. Every one of those countries puts up a squawk; we goose them into it through the dummy corporations they have enfranchised. Where do they squawk? To the U.N., of course. Now the big countries on this globe, the rich and important ones, are all in the northern temperate zone. They see what the claims are based on and they take a frenzied look at the globe. Sure enough, the Moon does not pass over a one of them. The biggest country of all—Russia-doesn’t own a spadeful of dirt south of twenty-nine north. So they reject all the claims.