He thought dimly that the cause lay in that new trend of the public taste. He saw no reason why he should not follow it and play on it as expertly as he had played on all other fads. But he could not follow. He felt no moral scruples. It was not a positive stand rationally taken; not defiance in the name of a cause of importance; just a fastidious feeling, something pertaining almost to chastity: the hesitation one feels before putting one’s foot down into muck. He thought: It doesn’t matter–it will not last–I’ll be back when the wave swings on to another theme–I think I’d rather sit this one out.
He could not say why the encounter with Alvah Scarret gave him a feeling of uneasiness, sharper than usual. He thought it was funny that Alvah should have switched to that line of tripe. But there had been something else; there had been a personal quality in Alvah’s exit; almost a declaration that he saw no necessity to consider the boss’s opinion any longer.
I ought to fire Alvah, he thought–and then laughed at himself, aghast: fire Alvah Scarret?–one might as well think of stopping the earth–or–of the unthinkable–of closing the Banner.
But through the months of that summer and fall, there were days when he loved the Banner. Then he sat at this desk, with his hand on the pages spread before him, fresh ink smearing his palm, and he smiled as he saw the name of Howard Roark in the pages of the Banner.
The word had come down from his office to every department concerned: Plug Howard Roark. In the art section, the real-estate section, the editorials, the columns, mentions of Roark and his buildings began to appear regularly. There were not many occasions when one could give publicity to an architect, and buildings had little news value, but the Banner managed to throw Roark’s name at the public under every kind of ingenious pretext. Wynand edited every word of it. The material was startling on the pages of the Banner: it was written in good taste. There were no sensational stories, no photographs of Roark at breakfast, no human interest, no attempts to sell a man; only a considered, gracious tribute to the greatness of an artist.
He never spoke of it to Roark, and Roark never mentioned it. They did not discuss the Banner.
Coming home to his new house in the evening, Wynand saw the Banner on the living room table every night. He had not allowed it in his home since his marriage. He smiled, when he saw it for the first time, and said nothing.
Then he spoke of it, one evening. He turned the pages until he came to an article on the general theme of summer resorts, most of which was a description of Monadnock Valley. He raised his head to glance at Dominique across the room; she sat on the floor by the fireplace. He said:
“Thank you, dear.”
“For what, Gail?”
“For understanding when I would be glad to see the Banner in my house.”
He walked to her and sat down on the floor beside her. He held her thin shoulders in the curve of his arm. He said:
“Think of all the politicians, movie stars, visiting grand dukes and sash weight murderers whom the Banner has trumpeted all these years. Think of my great crusades about street-car companies, red-light districts and home-grown vegetables. For once, Dominique, I can say what I believe.”
“Yes, Gail…”
“All this power I wanted, reached and never used.,. Now they’ll see what I can do. I’ll force them to recognize him as he should be recognized. I’ll give him the fame he deserves. Public opinion? Public opinion is what I make it.”
“Do you think he wants this?”
“Probably not. I don’t care. He needs it and he’s going to get it. I want him to have it. As an architect, he’s public property. He can’t stop a newspaper from writing about him if it wants to.”
“All that copy on him–do you write it yourself?”
“Most of it.”
“Gail, what a great journalist you could have been.”
The campaign brought results, of a kind he had not expected. The general public remained blankly indifferent. But in the intellectual circles, in the art world, in the profession, people were laughing at Roark. Comments were reported to Wynand: “Roark? Oh yes, Wynand’s pet.”
“The Banner’s glamour boy.”
“The genius of the yellow press.”
“The Banner is now selling art–send two box tops or a reasonable facsimile.”
“Wouldn’t you know it? That’s what I’ve always thought of Roark–the kind of talent fit for the Wynand papers.”
“We’ll see,” said Wynand contemptuously–and continued his private crusade.
He gave Roark every commission of importance whose owners were open to pressure. Since spring, he had brought to Roark’s office the contracts for a yacht club on the Hudson, an office building, two private residences. “I’ll get you more than you can handle,” he said. “I’ll make you catch up with all the years they’ve made you waste.”
Austen Heller said to Roark one evening: “If I may be so presumptuous, I think you need advice, Howard. Yes, of course, I mean this preposterous business of Mr. Gail Wynand. You and he as inseparable friends upsets every rational concept I’ve ever held. After all, there are distinct classes of humanity–no, I’m not talking Toohey’s language–but there are certain boundary lines among men which cannot be crossed.”
“Yes, there are. But nobody has ever given the proper statement of where they must be drawn.”
“Well, the friendship is your own business. But there’s one aspect of it that must be stopped–and you’re going to listen to me for once.”
“I’m listening.”
“I think it’s fine, all those commissions he’s dumping on you. I’m sure he’ll be rewarded for that and lifted several rungs in hell, where he’s certain to go. But he must stop that publicity he’s splashing you with in the Banner. You’ve got to make him stop. Don’t you know that the support of the Wynand papers is enough to discredit anyone?” Roark said nothing. “It’s hurting you professionally, Howard.”
“I know it is.”
“Are you going to make him stop?”
“No.”
“But why in blazes?”
“I said I’d listen, Austen. I didn’t say I’d speak about him.”
Late one afternoon in the fall Wynand came to Roark’s office, as he often did at the end of a day, and when they walked out together, he said: “It’s a nice evening. Let’s go for a walk, Howard. There’s a piece of property I want you to see.”
He led the way to Hell’s Kitchen. They walked around a great rectangle–two blocks between Ninth Avenue and Eleventh, five blocks from north to south. Roark saw a grimy desolation of tenements, sagging hulks of what had been red brick, crooked doorways, rotting boards, strings of gray underclothing in narrow air shafts, not as a sign of life, but as a malignant growth of decomposition.
“You own that?” Roark said.
“All of it.”
“Why show it to me? Don’t you know that making an architect look at that is worse than showing him a field of unburied corpses?”
Wynand pointed to the white-tiled front of a new diner across the street: “Let’s go in there.”
They sat by the window, at a clean metal table, and Wynand ordered coffee. He seemed as graciously at home as in the best restaurants of the city; his elegance had an odd quality here–it did not insult the place, but seemed to transform it, like the presence of a king who never alters his manner, yet makes a palace of any house he enters. He leaned forward with his elbows on the table, watching Roark through the steam of the coffee, his eyes narrowed, amused. He moved one finger to point across the
street.
“That’s the first piece of property I ever bought, Howard. It was a long time ago. I haven’t touched it since.”
“What were you saving it for?”
“You.”
Roark raised the heavy white mug of coffee to his lips, his eyes holding Wynand’s, narrowed and mocking in answer. He knew that Wynand wanted eager questions and he waited patiently instead.
“You stubborn bastard,” Wynand chuckled, surrendering. “All right. Listen. This is where I was born. When I could begin to think of buying real estate, I bought this piece. House by house. Block by block. It took a long time. I could have bought better property and made money fast, as I did later, but I waited until I had this. Even though I knew I would make no use of it for years. You see, I had decided then that this is where the Wynand Building would stand some day….All right, keep still all you want–I’ve seen what your face looked like just now.”
“Oh, God, Gail!…”
“What’s the matter? Want to do it? Want it pretty badly?”