Carnegie, Dale – How To Win Friends and Influence People

Lee was so saddened, so shocked, that he sent in his

resignation and asked Jefferson Davis, the president of

the Confederacy, to appoint “a younger and abler man.”

If Lee had wanted to blame the disastrous failure of

Pickett’s charge on someone else, he could have found a

score of alibis. Some of his division commanders had

failed him. The cavalry hadn’t arrived in time to support

the infantry attack. This had gone wrong and that had

gone awry.

But Lee was far too noble to blame others. As Pickett’s

beaten and bloody troops struggled back to the Confederate

lines, Robert E. Lee rode out to meet them all

alone and greeted them with a self-condemnation that

was little short of sublime. “All this has been my fault,”

he confessed. “I and I alone have lost this battle.”

Few generals in all history have had the courage and

character to admit that.

Michael Cheung, who teaches our course in Hong

Kong, told of how the Chinese culture presents some

special problems and how sometimes it is necessary to

recognize that the benefit of applying a principle may be

more advantageous than maintaining an old tradition.

He had one middle-aged class member who had been

estranged from his son for many years. The father had

been an opium addict, but was now cured. In Chinese

tradition an older person cannot take the first step. The

father felt that it was up to his son to take the initiative

toward a reconciliation. In an early session, he told the

class about the grandchildren he had never seen and

how much he desired to be reunited with his son. His

classmates, all Chinese, understood his conflict between

his desire and long-established tradition. The father felt

that young people should have respect for their elders

and that he was right in not giving in to his desire, but to

wait for his son to come to him.

Toward the end of the course the father again addressed

his class. “I have pondered this problem,” he

said. “Dale Carnegie says, ‘If you are wrong, admit it

quickly and emphatically.’ It is too late for me to admit

it quickly, but I can admit it emphatically. I wronged my

son. He was right in not wanting to see me and to expel

me from his life. I may lose face by asking a younger

person’s forgiveness, but I was at fault and it is my responsibility

to admit this.” The class applauded and

gave him their full support. At the next class he told how

he went to his son’s house, asked for and received forgiveness

and was now embarked on a new relationship

with his son, his daughter-in-law and the grandchildren

he had at last met.

Elbert Hubbard was one of the most original authors

who ever stirred up a nation, and his stinging sentences

often aroused fierce resentment. But Hubbard with his

rare skill for handling people frequently turned his enemies

into friends.

For example, when some irritated reader wrote in to

say that he didn’t agree with such and such an article

and ended by calling Hubbard this and that, Elbert Hubbard

would answer like this:

Come to think it over, I don’t entirely agree with it myself.

Not everything I wrote yesterday appeals to me today. I am

glad to learn what you think on the subject. The next time

you are in the neighborhood you must visit us and we’ll get

this subject threshed out for all time. So here is a handclasp

over the miles, and I am,

Your sincerely,

What could you say to a man who treated you like

that?

When we are right, let’s try to win people gently and

tactfully to our way of thinking, and when we are wrong

– and that will be surprisingly often, if we are honest

with ourselves – let’s admit our mistakes quickly and

with enthusiasm. Not only will that technique produce

astonishing results; but, believe it or not, it is a lot more

fun, under the circumstances, than trying to defend oneself.

Remember the old proverb: “By fighting you never

get enough, but by yielding you get more than you expected.”

PRINCIPLE 3

If you are wrong, admit it quickly and

emphatically.

4

A DROP OF HONEY

If your temper is aroused and you tell ‘em a thing or two,

you will have a fine time unloading your feelings. But

what about the other person? Will he share your pleasure?

Will your belligerent tones, your hostile attitude,

make it easy for him to agree with you?

“If you come at me with your fists doubled,” said

Woodrow Wilson, “I think I can promise you that mine

will double as fast as yours; but if you come to me and

say, ‘Let us sit down and take counsel together, and, if

we differ from each other, understand why it is that we

differ, just what the points at issue are,’ we will presently

find that we are not so far apart after all, that the

points on which we differ are few and the points on

which we agree are many, and that if we only have the

patience and the candor and the desire to get together,

we will get together.”

Nobody appreciated the truth of Woodrow Wilson’s

statement more than John D. Rockefeller, Jr. Back in

1915, Rockefeller was the most fiercely despised man in

Colorado, One of the bloodiest strikes in the history of

American industry had been shocking the state for two

terrible years. Irate, belligerent miners were demanding

higher wages from the Colorado Fuel and Iron Company;

Rockefeller controlled that company. Property had

been destroyed, troops had been called out. Blood had

been shed. Strikers had been shot, their bodies riddled

with bullets.

At a time like that, with the air seething with hatred,

Rockefeller wanted to win the strikers to his way of

thinking. And he did it. How? Here’s the story. After

weeks spent in making friends, Rockefeller addressed

the representatives of the strikers. This speech, in its

entirety, is a masterpiece. It produced astonishing results.

It calmed the tempestuous waves of hate that

threatened to engulf Rockefeller. It won him a host of

admirers. It presented facts in such a friendly manner

that the strikers went back to work without saying another

word about the increase in wages for which they

had fought so violently.

The opening of that remarkable speech follows. Note

how it fairly glows with friendliness. Rockefeller, remember,

was talking to men who, a few days previously,

had wanted to hang him by the neck to a sour apple tree;

yet he couldn’t have been more gracious, more friendly

if he had addressed a group of medical missionaries. His

speech was radiant with such phrases as I am proud to

be here, having visited in your homes, met many of your

wives and children, we meet here not as strangers, but

as friends . . . spirit of mutual friendship, our common

interests, it is only by your courtesy that I am here.

“This is a red-letter day in my life,” Rockefeller

began. “It is the first time I have ever had the good

fortune to meet the representatives of the employees of

this great company, its officers and superintendents, together,

and I can assure you that I am proud to be here,

and that I shall remember this gathering as long as I live.

Had this meeting been held two weeks ago, I should

have stood here a stranger to most of you, recognizing a

few faces. Having had the opportunity last week of

visiting all the camps in the southern coal field and

of talking individually with practically all of the

representatives, except those who were away; having

visited in your homes, met many of your wives and children,

we meet here not as strangers, but as friends, and

it is in that spirit of mutual friendship that I am glad to

have this opportunity to discuss with you our common

interests.

“Since this is a meeting of the officers of the company

and the representatives of the employees, it is only by

your courtesy that I am here, for I am not so fortunate as

to be either one or the other; and yet I feel that I am

intimately associated with you men, for, in a sense, I

represent both the stockholders and the directors.”

Isn’t that a superb example of the fine art of making

friends out of enemies?

Suppose Rockefeller had taken a different tack. Suppose

he had argued with those miners and hurled devastating

facts in their faces. Suppose he had told them by

his tones and insinuations that they were wrong Suppose

that, by all the rules of logic, he had proved that

they were wrong. What would have happened? More

anger would have been stirred up, more hatred, more

revolt.

If a man’s heart is rankling with discord and ill feeling

toward you, you can’t win him to your way of thinking

with all the logic in Christendom. Scolding parents

and domineering bosses and husbands and nagging

wives ought to realize that people don’t want to change

their minds. They can’t he forced or driven to agree

with you or me. But they may possibly be led to, if we

are gentle and friendly, ever so gentle and ever so

friendly.

Lincoln said that, in effect, over a hundred years ago.

Here are his words:

It is an old and true maxim that “a drop of honey catches

more flies than a gallon of gall.” So with men, if you would

win a man to you cause, first convince him that you are his

sincere friend. Therein is a drop of honey that catches his

heart; which, say what you will, is the great high road to

his reason.

Business executives have learned that it pays to be

friendly to strikers. For example, when 2,500 employees

in the White Motor Company’s plant struck for higher

wages and a union shop, Robert F. Black, then president

of the company, didn’t lose his temper and condemn and

threaten and talk of tryanny and Communists. He actually

praised the strikers. He published an advertisement

in the Cleveland papers, complimenting them on

“the peaceful way in which they laid down their tools.”

Finding the strike pickets idle, he bought them a couple

of dozen baseball bats and gloves and invited them to

play ball on vacant lots. For those who preferred bowling,

he rented a bowling alley.

This friendliness on Mr. Black’s part did what friendliness

always does: it begot friendliness. So the strikers

borrowed brooms, shovels, and rubbish carts, and began

picking up matches, papers, cigarette stubs, and cigar

butts around the factory. Imagine it! Imagine strikers

tidying up the factory grounds while battling for higher

wages and recognition of the union. Such an event had

never been heard of before in the long, tempestuous

history of American labor wars. That strike ended with a

compromise settlement within a week-ended without

any ill feeling or rancor.

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