He started out at first to conduct merely a course in
public speaking, but the students who came were business
men and women. Many of them hadn’t seen the
inside of a classroom in thirty years. Most of them were
paying their tuition on the installment plan. They
wanted results and they wanted them quick – results
that they could use the next day in business interviews
and in speaking before groups.
So he was forced to be swift and practical. Consequently,
he developed a system of training that is
unique – a striking combination of public speaking,
salesmanship, human relations and applied psychology.
A slave to no hard-and-fast rules, he developed a
course that is as real as the measles and twice as much
fun.
When the classes terminated, the graduates formed
clubs of their own and continued to meet fortnightly for
years afterward. One group of nineteen in Philadelphia
met twice a month during the winter season for seventeen
years. Class members frequently travel fifty or a
hundred miles to attend classes. One student used to
commute each week from Chicago to New York.
Professor William James of Harvard used to say that
the average person develops only 10 percent of his latent
mental ability. Dale Carnegie, by helping business men
and women to develop their latent possibilities, created
one of the most significant movements in adult education
LOWELL THOMAS
1936
THE DALE CARNEGIE COURSES
THE DALE CARNEGIE COURSE IN
EFFECTIVE SPEAKING AND HUMAN RELATIONS
Probably the most popular program ever offered in developing
better interpersonal relations, this course is designed to
develop self-confidence, the ability to get along with others
in one’s family and in social and occupational relations, to
increase ability to communicate ideas, to build positive attitudes,
increase enthusiasm, reduce tension and anxiety and to
increase one’s enjoyment of life. Not only do many thousands
of individuals enroll in this course each year, but it has been
used by companies, government agencies and other organizations
to develop the potential of their people.
THE DALE CARNEGIE SALES COURSE
This in-depth participative program is designed to help persons
currently engaged in sales or sales management to become
more professional and successful in their careers. It
covers the vital but little understood element of customer motivation
and its application to any product or service that is
being sold. Salespeople are put on the firing line of actual
sales situations and learn to use motivational selling methods.
THE DALE CARNEGIE MANAGEMENT SEMINAR
This program sets forth the Dale Carnegie principles of
human relations and applies them to business. The importance
of balancing results attained with the development of
people-potential to assure long-term growth and profit is highlighted.
Participants construct their own position descriptions
and learn how to stimulate creativity in their people, motivate,
delegate and communicate, as well as solve problems and
make decisions in a systematic manner. Application of these
principles to each person’s own job is emphasized.