Carnegie, Dale – How To Win Friends and Influence People

the public domain. In the beginning, I am afraid I

didn’t even attempt to see the other people’s point of

view. When I saw a fire blazing under the trees, I was so

unhappy about it, so eager to do the right thing, that I

did the wrong thing. I would ride up to the boys, warn

them that they could be jailed for starting a fire, order

with a tone of authority that it be put out; and, if they

refused, I would threaten to have them arrested. I was

merely unloading my feelings without thinking of their

point of view.

The result? They obeyed – obeyed sullenly and with

resentment. After I rode on over the hill, they probably

rebuilt the fire and longed to burn up the whole park.

With the passing of the years, I acquired a trifle more

knowledge of human relations, a little more tact, a somewhat

greater tendency to see things from the other person’s

standpoint. Then, instead of giving orders, I would

ride up to a blazing fire and begin something like this:

“Having a good time, boys? What are you going to

cook for supper? . . . I loved to build fires myself when I

was a boy – and I still love to. But you know they are

very dangerous here in the park. I know you boys don’t

mean to do any harm, but other boys aren’t so careful.

They come along and see that you have built a fire; so

they build one and don’t put it out when they go home

and it spreads among the dry leaves and kills the trees.

We won’t have any trees here at all if we aren’t more

careful, You could be put in jail for building this fire. But

I don’t want to be bossy and interfere with your pleasure.

I like to see you enjoy yourselves; but won’t you

please rake all the leaves away from the fire right now

– and you’ll be careful to cover it with dirt, a lot of dirt,

before you leave, won’t you? And the next time you want

to have some fun, won’t you please build your fire over

the hill there in the sandpit? It can’t do any harm there.

. . . Thanks so much, boys. Have a good time.”

What a difference that kind of talk made! It made the

boys want to cooperate. No sullenness, no resentment.

They hadn’t been forced to obey orders. They had saved

their faces. They felt better and I felt better because I

had handled the situation with consideration for their

point of view.

Seeing things through another person’s eyes may ease

tensions when personal problems become overwhelming.

Elizabeth Novak of New South Wales, Australia,

was six weeks late with her car payment. “On a Friday,”

she reported, “I received a nasty phone call from the

man who was handling my account informing me if I did

not come up with $122 by Monday morning I could anticipate

further action from the company. I had no way

of raising the money over the weekend, so when I received

his phone call first thing on Monday morning I

expected the worst. Instead of becoming upset I looked

at the situation from his point of view. I apologized most

sincerely for causing him so much inconvenience and

remarked that I must be his most troublesome customer

as this was not the first time I was behind in my payments.

His tone of voice changed immediately, and he

reassured me that I was far from being one of his really

troublesome customers. He went on to tell me several

examples of how rude his customers sometimes were,

how they lied to him and often tried to avoid talking to

him at all. I said nothing. I listened and let him pour out

his troubles to me. Then, without any suggestion from

me, he said it did not matter if I couldn’t pay all the

money immediately. It would be all right if I paid him

$20 by the end of the month and made up the balance

whenever it was convenient for me to do so.”

Tomorrow, before asking anyone to put out a fire or

buy your product or contribute to your favorite charity,

why not pause and close your eyes and try to think the

whole thing through from another person’s point of

view? Ask yourself: “Why should he or she want to do

it?” True, this will take time, but it will avoid making

enemies and will get better results – and with less friction

and less shoe leather.

“I would rather walk the sidewalk in front of a person’s

office for two hours before an interview,” said

Dean Donham of the Harvard business school, “than

step into that office without a perfectly clear idea of what

I was going to say and what that person – from my

knowledge of his or her interests and motives – was

likely to answer.”

That is so important that I am going to repeat it in

italics for the sake of emphasis.

I would rather walk the sidewalk in front of a person’s

office for two hours before an interview than step

into that office without a perfectly clear idea of what I

was going to say and what that persob – from my

knowledge of his or her interests and motives – was

likely to answer.

If, as a result of reading this book, you get only one

thing – an increased tendency to think always in terms

of the other person’s point of view, and see things from

that person’s angle as well as your own – if you get only

that one thing from this book, it may easily prove to be

one of the stepping – stones of your career.

PRINCIPLE 8

Try honestly to see things from the other

person’s point of view.

9

WHAT EVERYBODY WANTS

Wouldn’t you like to have a magic phrase that would

stop arguments, eliminate ill feeling, create good will,

and make the other person listen attentively?

Yes? All right. Here it is: “I don’t blame you one iota

for feeling as you do. If I were you I would undoubtedly

feel just as you do.”

An answer like that will soften the most cantankerous

old cuss alive. And you can say that and be 100 percent

sincere, because if you were the other person you, of

course, would feel just as he does. Take Al Capone, for

example. Suppose you had inherited the same body and

temperament and mind that Al Capone had. Suppose

you had had his environment and experiences. You

would then be precisely what he was – and where he

was. For it is those things – and only those things – that

made him what he was. The only reason, for example,

that you are not a rattlesnake is that your mother and

father weren’t rattlesnakes.

You deserve very little credit for being what you are

– and remember, the people who come to you irritated,

bigoted, unreasoning, deserve very little discredit for

being what they are. Feel sorry for the poor devils. Pity

them. Sympathize with them. Say to yourself: “There,

but for the grace of God, go I.”

Three-fourths of the people you will ever meet are

hungering and thirsting for sympathy. Give it to them,

and they will love you.

I once gave a broadcast about the author of Little

Women, Louisa May Alcott. Naturally, I knew she had

lived and written her immortal books in Concord, Massachusetts.

But, without thinking what I was saying, I

spoke of visiting her old home in Concord. New Hampshire.

If I had said New Hampshire only once, it might

have been forgiven. But, alas and alack! I said it twice, I

was deluged with letters and telegrams, stinging messages

that swirled around my defenseless head like a

swarm of hornets. Many were indignant. A few insulting.

One Colonial Dame, who had been reared in Concord,

Massachusetts, and who was then living in Philadelphia,

vented her scorching wrath upon me. She couldn’t have

been much more bitter if I had accused Miss Alcott of

being a cannibal from New Guinea. As I read the letter,

I said to myself, “Thank God, I am not married to that

woman.” I felt like writing and telling her that although

I had made a mistake in geography, she had made a far

greater mistake in common courtesy. That was to be just

my opening sentence. Then I was going to roll up my

sleeves and tell her what I really thought. But I didn’t.

I controlled myself. I realized that any hotheaded

fool could do that – and that most fools would do just

that.

I wanted to be above fools. So I resolved to try to turn

her hostility into friendliness. It would be a challenge, a

sort of game I could play. I said to myself, “After all, if

I were she, I would probably feel just as she does.”

So, I determined to sympathize with her viewpoint.

The next time I was in Philadelphia, I called her on the

telephone. The conversation went something like

this:

ME: Mrs. So-and-So, you wrote me a letter a few weeks

ago, and I want to thank you for it.

SHE: (in incisive, cultured, well-bred tones): To whom

have I the honor of speaking?

ME: I am a stranger to you. My name is Dale Carnegie.

You listened to a broadcast I gave about Louisa May

Alcott a few Sundays ago, and I made the unforgivable

blunder of saying that she had lived in Concord,

New Hampshire. It was a stupid blunder, and

I want to apologize for it. It was so nice of you to

take the time to write me.

SHE : I am sorry, Mr. Carnegie, that I wrote as I did. I lost

my temper. I must apologize.

ME: No! No! You are not the one to apologize; I am. Any

school child would have known better than to have

said what I said. I apologized over the air the following

Sunday, and I want to apologize to you personally

now.

SHE : I was born in Concord, Massachusetts. My family

has been prominent in Massachusetts affairs for two

centuries, and I am very proud of my native state. I

was really quite distressed to hear you say that Miss

Alcott had lived in New Hampshire. But I am really

ashamed of that letter.

ME: I assure you that you were not one-tenth as distressed

as I am. My error didn’t hurt Massachusetts,

but it did hurt me. It is so seldom that people of

your standing and culture take the time to write

people who speak on the radio, and I do hope you

will write me again if you detect an error in my

talks.

SHE: You know, I really like very much the way you have

accepted my criticism. You must be a very nice person.

I should like to know you better.

So, because I had apologized and sympathized with

her point of view, she began apologizing and sympathizing

with my point of view, I had the satisfaction of

controlling my temper, the satisfaction of returning

kindness for an insult. I got infinitely more real fun out

of making her like me than I could ever have gotten out

of telling her to go and take a jump in the Schuylkill

River,

Every man who occupies the White House is faced

almost daily with thorny problems in human relations.

President Taft was no exception, and he learned from

experience the enormous chemical value of sympathy in

neutralizing the acid of hard feelings. In his book Ethics

in Service, Taft gives rather an amusing illustration of

how he softened the ire of a disappointed and ambitious

mother.

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