Carnegie, Dale – How To Win Friends and Influence People

that he was constructing a navy against the menace of

Japan; that he, and he alone, had saved England from

being humbled in the dust by Russia and France; that it

had been his campaign plan that enabled England’s

Lord Roberts to defeat the Boers in South Africa; and so

on and on.

No other such amazing words had ever fallen from the

lips of a European king in peacetime within a hundred

years. The entire continent buzzed with the fury of a

hornet’s nest. England was incensed. German statesmen

were aghast. And in the midst of all this consternation,

the Kaiser became panicky and suggested to Prince von

Bülow, the Imperial Chancellor, that he take the blame.

Yes, he wanted von Bülow to announce that it was all

his responsibility, that he had advised his monarch to

say these incredible things.

“But Your Majesty,” von Bülow protested, “it seems

to me utterly impossible that anybody either in Germany

or England could suppose me capable of having advised

Your Majesty to say any such thing.”

The moment those words were out of von Bülow’s

mouth, he realized he had made a grave mistake. The

Kaiser blew up.

“You consider me a donkey,” he shouted, “capable of

blunders you yourself could never have committed!”

Von Bülow’s knew that he ought to have praised before

he condemned; but since that was too late, he did the

next best thing. He praised after he had criticized. And

it worked a miracle.

“I’m far from suggesting that,” he answered respectfully.

“Your Majesty surpasses me in manv respects; not

only of course, in naval and military knowledge but

above all, in natural science. I have often listened in

admiration when Your Majesty explained the barometer,

or wireless telegraphy, or the Roentgen rays. I am

shamefully ignorant of all branches of natural science,

have no notion of chemistry or physics, and am quite

incapable of explaining the simplest of natural phenomena.

But,” von Büllow continued, “in compensation, I

possess some historical knowledge and perhaps certain

qualities useful in politics, especially in diplomacy.”

The Kaiser beamed. Von Bulow had praised him. Von

Bülow had exalted him and humbled himself. The Kaiser

could forgive anything after that. “Haven’t I always

told you,” he exclaimed with enthusiasm, “that we complete

one another famously? We should stick together,

and we will!”

He shook hands with von Bülow, not once, but several

times. And later in the day he waxed so enthusiastic that

he exclaimed with doubled fists, “If anyone says anything

to me against Prince von Bülow, I shall punch him

in the nose.”

Von Bülow saved himself in time – but, canny diplomat

that he was, he nevertheless had made one error: he

should have begun by talking about his own shortcomings

and Wilhelm’s superiority – not by intimating that

the Kaiser was a half-wit in need of a guardian.

If a few sentences humbling oneself and praising the

other party can turn a haughty, insulted Kaiser into a

staunch friend, imagine what humility and praise can do

for you and me in our daily contacts. Rightfully used,

they will work veritable miracles in human relations.

Admitting one’s own mistakes – even when one hasn’t

corrected them – can help convince somebody to change

his behavior. This was illustrated more recently by Clarence

Zerhusen of Timonium, Maryland, when he discovered

his fifteen-year-old son was experimenting with

cigarettes.

“Naturally, I didn’t want David to smoke,” Mr. Zerhusen

told us, “but his mother and I smoked cigarettes;

we were giving him a bad example all the time. I explained

to Dave how I started smoking at about his age

and how the nicotine had gotten the best of me and now

it was nearly impossible for me to stop. I reminded him

how irritating my cough was and how he had been after

me to give up cigarettes not many years before.

“I didn’t exhort him to stop or make threats or warn

him about their dangers. All I did was point out how I

was hooked on cigarettes and what it had meant to me.

“He thought about it for a while and decided he

wouldn’t smoke until he had graduated from high

school. As the years went by David never did start smoking

and has no intention of ever doing so.

“As a result of that conversation I made the decision

to stop smoking cigarettes myself, and with the support

of my family, I have succeeded.”

A good leader follows this principle:

PRINCIPLE 3

Talk about your own mistakes before

criticizing the other person.

4

NO ONE LIKES TO TAKE ORDERS

I once had the pleasure of dining with Miss Ida Tarbell,

the dean of American biographers. When I told her I was

writing this book, we began discussing this all-important

subject of getting along with people, and she told me

that while she was writing her biography of Owen D.

Young, she interviewed a man who had sat for three

years in the same office with Mr. Young. This man declared

that during all that time he had never heard Owen

D. Young give a direct order to anyone. He always gave

suggestions, not orders. Owen D. Young never said, for

example, “Do this or do that,” or “Don’t do this or don’t

do that.” He would say, “You might consider this,” or

“Do you think that would work?” Frequently he would

say, after he had dictated a letter, “What do you think of

this?” In looking over a letter of one of his assistants, he

would say, “Maybe if we were to phrase it this way it

would be better.” He always gave people the opportunity

to do things themselves; he never told his assistants

to do things; he let them do them, let them learn from

their mistakes.

A technique like that makes it easy for a person to

correct errors. A technique like that saves a person’s

pride and gives him or her a feeling of importance. It

encourages cooperation instead of rebellion.

Resentment caused by a brash order may last a long

time -even if the order was given to correct an obviously

bad situation. Dan Santarelli, a teacher at a vocational

school in Wyoming, Pennsylvania, told one of

our classes how one of his students had blocked the entrance

way to one of the school’s shops by illegally parking

his car in it. One of the other instructors stormed into

the classroom and asked in an arrogant tone, “Whose car

is blocking the driveway?” When the student who

owned the car responded, the instructor screamed:

“Move that car and move it right now, or I’ll wrap a

chain around it and drag it out of there.”

Now that student was wrong. The car should not have

been parked there. But from that day on, not only did

that student resent the instructor’s action, but all the

students in the class did everything they could to give

the instructor a hard time and make his job unpleasant.

How could he have handled it differently? If he had

asked in a friendly way, “Whose car is in the driveway?”

and then suggested that if it were moved, other cars

could get in and out, the student would have gladly

moved it and neither he nor his classmates would have

been upset and resentful.

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