Carnegie, Dale – How To Win Friends and Influence People

and the desperate men and women behind prison walls

don’t blame themselves for anything – what about the

people with whom you and I come in contact?

John Wanamaker, founder of the stores that bear his

name, once confessed: “I learned thirty years ago that it

is foolish to scold. I have enough trouble overcoming my

own limitations without fretting over the fact that God

has not seen fit to distribute evenly the gift of intelligence.”

Wanamaker learned this lesson early, but I personally

had to blunder through this old world for a third of a

century before it even began to dawn upon me that

ninety-nine times out of a hundred, people don’t criticize

themselves for anything, no matter how wrong it

may be.

Criticism is futile because it puts a person on the defensive

and usually makes him strive to justify himself.

Criticism is dangerous, because it wounds a person’s

precious pride, hurts his sense of importance, and

arouses resentment.

B. F. Skinner, the world-famous psychologist, proved

through his experiments that an animal rewarded for

good behavior will learn much more rapidly and retain

what it learns far more effectively than an animal punished

for bad behavior. Later studies have shown that

the same applies to humans. By criticizing, we do not

make lasting changes and often incur resentment.

Hans Selye, another great psychologist, said, “As

much as we thirst for approval, we dread condemnation,”

The resentment that criticism engenders can demoralize

employees, family members and friends, and still

not correct the situation that has been condemned.

George B. Johnston of Enid, Oklahoma, is the safety

coordinator for an engineering company, One of his re-sponsibilities

is to see that employees wear their hard

hats whenever they are on the job in the field. He reported

that whenever he came across workers who were

not wearing hard hats, he would tell them with a lot of

authority of the regulation and that they must comply.

As a result he would get sullen acceptance, and often

after he left, the workers would remove the hats.

He decided to try a different approach. The next time

he found some of the workers not wearing their hard hat,

he asked if the hats were uncomfortable or did not fit

properly. Then he reminded the men in a pleasant tone

of voice that the hat was designed to protect them from

injury and suggested that it always be worn on the job.

The result was increased compliance with the regulation

with no resentment or emotional upset.

You will find examples of the futility of criticism bristling

on a thousand pages of history, Take, for example,

the famous quarrel between Theodore Roosevelt and

President Taft – a quarrel that split the Republican

party, put Woodrow Wilson in the White House, and

wrote bold, luminous lines across the First World War

and altered the flow of history. Let’s review the facts

quickly. When Theodore Roosevelt stepped out of the

White House in 1908, he supported Taft, who was

elected President. Then Theodore Roosevelt went off to

Africa to shoot lions. When he returned, he exploded.

He denounced Taft for his conservatism, tried to secure

the nomination for a third term himself, formed the Bull

Moose party, and all but demolished the G.O.P. In the

election that followed, William Howard Taft and the Republican

party carried only two states – Vermont and

Utah. The most disastrous defeat the party had ever

known.

Theodore Roosevelt blamed Taft, but did President

Taft blame himself? Of course not, With tears in his

eyes, Taft said: “I don’t see how I could have done any

differently from what I have.”

Who was to blame? Roosevelt or Taft? Frankly, I don’t

know, and I don’t care. The point I am trying to make is

that all of Theodore Roosevelt’s criticism didn’t persuade

Taft that he was wrong. It merely made Taft strive

to justify himself and to reiterate with tears in his eyes:

“I don’t see how I could have done any differently from

what I have.”

Or, take the Teapot Dome oil scandal. It kept the

newspapers ringing with indignation in the early 1920s.

It rocked the nation! Within the memory of living men,

nothing like it had ever happened before in American

public life. Here are the bare facts of the scandal: Albert

B. Fall, secretary of the interior in Harding’s cabinet,

was entrusted with the leasing of government oil reserves

at Elk Hill and Teapot Dome – oil reserves that

had been set aside for the future use of the Navy. Did

secretary Fall permit competitive bidding? No sir. He

handed the fat, juicy contract outright to his friend Edward

L. Doheny. And what did Doheny do? He gave

Secretary Fall what he was pleased to call a “loan” of

one hundred thousand dollars. Then, in a high-handed

manner, Secretary Fall ordered United States Marines

into the district to drive off competitors whose adjacent

wells were sapping oil out of the Elk Hill reserves.

These competitors, driven off their ground at the ends of

guns and bayonets, rushed into court – and blew the lid

off the Teapot Dome scandal. A stench arose so vile that

it ruined the Harding Administration, nauseated an entire

nation, threatened to wreck the Republican party,

and put Albert B. Fall behind prison bars.

Fall was condemned viciously – condemned as few

men in public life have ever been. Did he repent?

Never! Years later Herbert Hoover intimated in a public

speech that President Harding’s death had been due to

mental anxiety and worry because a friend had betrayed

him. When Mrs. Fall heard that, she sprang from her

chair, she wept, she shook her fists at fate and screamed:

“What! Harding betrayed by Fall? No! My husband

never betrayed anyone. This whole house full of gold

would not tempt my husband to do wrong. He is the one

who has been betrayed and led to the slaughter and crucified.”

There you are; human nature in action, wrongdoers,

blaming everybody but themselves. We are all like that.

So when you and I are tempted to criticize someone

tomorrow, let’s remember Al Capone, “Two Gun”

Crowley and Albert Fall. Let’s realize that criticisms are

like homing pigeons. They always return home. Let’s

realize that the person we are going to correct and condemn

will probably justify himself or herself, and condemn

us in return; or, like the gentle Taft, will say: “I

don’t see how I could have done any differently from

what I have.”

On the morning of April 15, 1865, Abraham Lincoln

lay dying in a hall bedroom of a cheap lodging house

directly across the street from Ford’s Theater, where

John Wilkes Booth had shot him. Lincoln’s long body

lay stretched diagonally across a sagging bed that was

too short for him. A cheap reproduction of Rosa Bonheur’s

famous painting The Horse Fair hung above the

bed, and a dismal gas jet flickered yellow light.

As Lincoln lay dying, Secretary of War Stanton said,

“There lies the most perfect ruler of men that the world

has ever seen.”

What was the secret of Lincoln’s success in dealing

with people? I studied the life of Abraham Lincoln for

ten years and devoted all of three years to writing and

rewriting a book entitled Lincoln the Unknown. I believe

I have made as detailed and exhaustive a study of

Lincoln’s personality and home life as it is possible for

any being to make. I made a special study of Lincoln’s

method of dealing with people. Did he indulge in criticism?

Oh, yes. As a young man in the Pigeon Creek

Valley of Indiana, he not only criticized but he wrote

letters and poems ridiculing people and dropped these

letters on the country roads where they were sure to be

found. One of these letters aroused resentments that

burned for a lifetime.

Even after Lincoln had become a practicing lawyer in

Springfield, Illinois, he attacked his opponents openly

in letters published in the newspapers. But he did this

just once too often.

In the autumn of 1842 he ridiculed a vain, pugnacious

politician by the name of James Shields. Lincoln lamned

him through an anonymous letter published in

Springfield Journal. The town roared with laughter.

Shields, sensitive and proud, boiled with indignation.

He found out who wrote the letter, leaped on his horse,

started after Lincoln, and challenged him to fight a duel.

Lincoln didn’t want to fight. He was opposed to dueling,

but he couldn’t get out of it and save his honor. He was

given the choice of weapons. Since he had very long

arms, he chose cavalry broadswords and took lessons in

sword fighting from a West Point graduate; and, on the

appointed day, he and Shields met on a sandbar in the

Mississippi River, prepared to fight to the death; but, at

the last minute, their seconds interrupted and stopped

the duel.

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