WHAT IS MAN? AND OTHER ESSAYS OF MARK TWAIN

The next superstition is that a man has a standard of his own.

He hasn’t. He thinks he has, but he hasn’t. He thinks he can

tell what he regards as a good cigar from what he regards as a

bad one–but he can’t. He goes by the brand, yet imagines he goes

by the flavor. One may palm off the worst counterfeit upon him;

if it bears his brand he will smoke it contentedly and never suspect.

Children of twenty-five, who have seven years experience,

try to tell me what is a good cigar and what isn’t.

Me, who never learned to smoke, but always smoked;

me, who came into the world asking for a light.

No one can tell me what is a good cigar–for me. I am the

only judge. People who claim to know say that I smoke the worst

cigars in the world. They bring their own cigars when they come

to my house. They betray an unmanly terror when I offer them

a cigar; they tell lies and hurry away to meet engagements

which they have not made when they are threatened with the

hospitalities of my box. Now then, observe what superstition,

assisted by a man’s reputation, can do. I was to have twelve

personal friends to supper one night. One of them was as

notorious for costly and elegant cigars as I was for cheap and

devilish ones. I called at his house and when no one was looking

borrowed a double handful of his very choicest; cigars which cost

him forty cents apiece and bore red-and-gold labels in sign of

their nobility. I removed the labels and put the cigars into a

box with my favorite brand on it–a brand which those people all

knew, and which cowed them as men are cowed by an epidemic. They

took these cigars when offered at the end of the supper, and lit

them and sternly struggled with them–in dreary silence, for

hilarity died when the fell brand came into view and started

around–but their fortitude held for a short time only; then they

made excuses and filed out, treading on one another’s heels with

indecent eagerness; and in the morning when I went out to observe

results the cigars lay all between the front door and the gate.

All except one–that one lay in the plate of the man from whom I

had cabbaged the lot. One or two whiffs was all he could stand.

He told me afterward that some day I would get shot for giving

people that kind of cigars to smoke.

Am I certain of my own standard? Perfectly; yes, absolutely

–unless somebody fools me by putting my brand on some other kind

of cigar; for no doubt I am like the rest, and know my cigar by

the brand instead of by the flavor. However, my standard is a

pretty wide one and covers a good deal of territory. To me,

almost any cigar is good that nobody else will smoke, and to me

almost all cigars are bad that other people consider good.

Nearly any cigar will do me, except a Havana. People think they

hurt my feelings when then come to my house with their life

preservers on–I mean, with their own cigars in their pockets.

It is an error; I take care of myself in a similar way. When I

go into danger–that is, into rich people’s houses, where, in the

nature of things, they will have high-tariff cigars, red-and-gilt

girded and nested in a rosewood box along with a damp sponge,

cigars which develop a dismal black ash and burn down the side

and smell, and will grow hot to the fingers, and will go on

growing hotter and hotter, and go on smelling more and more

infamously and unendurably the deeper the fire tunnels down

inside below the thimbleful of honest tobacco that is in the

front end, the furnisher of it praising it all the time and

telling you how much the deadly thing cost–yes, when I go into

that sort of peril I carry my own defense along; I carry my own

brand–twenty-seven cents a barrel–and I live to see my family

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